Web Analytics is helping business in Nottingham today!
What is Web Analytics?
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimising web usage.
Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, etc. to gauge the traffic and popularity trends which helps doing the market research.
There are two categories of web analytics; off-site and on-site web analytics.
Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.
On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.
Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.
The remainder of this article concerns on-site web analytics.
My business in Nottingham - Web Analytics on the ground.
As Nottingham is the East Midlands premier location for business and is by some distance the biggest city in the region there are many companies and therefore a lot of competition. Web Based Design can help your business through comparison of other companies to report on its strengths and weakness and how you will perform against say the guy next door.
We will also help you see from the users perspective how there web journey happens while they are using there site. We will help you streamline your site for speed while not sacrificing its visual effect and content.